Cross-Border Marketing

💡 Gabatarwa Aiki da brand na Brazil don yin fashion lookbooks yana da kyau — Brazil na da al’adar streetwear da samba energy da masu zane-zane masu hazaka. Amma tambaya gaskiya: yaya zaka samu su ta hanyar SoundCloud, a matsayinka na mai yin abun ciki daga Najeriya, ba tare da tafi Brazil ba? A yau ‘yan brand suna amfani da SoundCloud ba kawai don rera waƙoƙi ba, amma don kurkusa campaigns, playlists na editorials, da haɗin gwiwa da DJs/producer. Abin da na lura daga Hypebeast embeds da Instagram posts (misali CreativeDrugStore da wasu collabs) shi ne: brands suna canza salon sadarwa — suna son storytellers da za su kawo fashion visuals tare da curated soundtrack. Wannan labarin zai baka hanya mataki-mataki: daga bincike, haɗin kai na kiɗa, zuwa pitching da yarjejeniya — duk da Hausa, street-smart, kuma da misalai na ainihi. ...

💡 Gabatarwa Akwai babbar damuwa a cikin zukatan masu ƙirƙira a Najeriya: yaya za mu isa brands na Ethiopia a Moj don mu hada fashion lookbooks masu jan hankali? Kana son hada portfolio wanda zai jawo hankalin brand managers na Addis Ababa, amma ba ka da doka ko hanyar da ta dace? Wannan rubutun zai ba ka matakai masu amfani, misalai, da salon DM wanda zai sa brands su amsa — ba kawai kaɗai ba; zai taimaka maka ka rarraba kanka daga sauran creators. ...